重大突发公共卫生事件对邮轮产业的影响及应对策略

Impact of Major Public Health Emergencies on Cruise Industry and Countermeasures

邮轮旅游业是当今全球发展迅速的行业之一,亚洲游客已成为邮轮业的重要目标客户群体。2020年疫情出现之后,邮轮市场停摆以及全球各国先后宣布禁止国际邮轮停靠,给邮轮市场带来了巨大的冲击。本文就疫情对邮轮产业产生的影响进行探讨,并就如何更好地应对突发公共卫生事件,打造港口形象和提升游客满意度提出了针对性的建议。

Cruise tourism is one of the rapidly developing industries in the world.In recent years,cruise enterprises are gradually expanding their markets in Asia.Asian tourists,especially Chinese tourists,have become an important target customer group in the cruise industry.After the outbreak of the pandemic in 2020 the shutdown of the cruise market and the announcement of a ban on international cruise have brought a huge impact to the cruise market.This paper discusses the impact of the pandemic on the cruise industry,and put forward some countermeasures..