微信传播特性在公共卫生事件管理中的作用

The Role of Wechat Communication Characteristics in Public Health Event Management

基于完善的互联网技术支持,在新媒体技术高速发展的背景下,媒介形态更加丰富多元化。同时,在互联网背景下,传统信息媒介中的受众群体角色也发生了重大转变,他们既是新闻信息的接收者,也是新闻内容的生产者与制造者,并且逐步融入了新闻信息传播活动的各环节。在近年的公共卫生事件中,微信得到了广泛的应用,微信的出现不仅拓展了公共信息传播的路径与渠道,而且大众还可以及时获取相关新闻信息,并在较短时间内增强公共卫生事件曝光度,可见微信传播特性在公共卫生事件管理中有着重要的影响与作用。基于此,本文通过对公共卫生事件、微信用户、微信传播特性及其在公共卫生事件管理中的作用进行系统分析,并结合目前微信在公共卫生事件中应用的实际情况,提出如何有效发挥微信传播特性在公共卫生事件管理中的作用。

Based on the perfect internet technology support,it makes the media form more diversified under the background of promoting the rapid development of new media technology.At the same time,in the context of the internet,the role of the audience groups in the traditional information media has also undergone a significant change.They are not only the recipients of news information,but also the producers and producers of news content,and gradually integrated into the various links of news information dissemination activities.In recent years,wechat has been widely used in public health events.The emergence of wechat not only expands the path and channel of public information dissemination,but also enables the public to obtain relevant news information in a timely manner and enhance the exposure of public health events in a short time.It can be seen that the characteristics of wechat communication play an important role in public health event management.Based on this,this paper systematically analyzes the characteristics of public health events,wechat users,wechat communication and its role in public health event management,and puts forward how to effectively play the role of wechat communication in public health event management combining with the current application of wechat in public health events.