新媒体环境下企业营销策略解析

Analysis of the Enterprise Marketing Strategies in the New Media Environment

在信息科学技术飞速发展的今天,新媒体已经进入大众视野,其属于新兴力量并活跃在各个领域。新媒体对比于传统媒体,其更加重视对互联网等新兴技术的合理运用。面对新媒体的发展,企业需要适当改进市场营销策略,跟随时代的潮流更新相关的理念。论文主要从新媒体的概念阐述入手,分析新媒体对于企业市场营销的积极影响和消极影响,进而探讨新媒体环境下企业的市场营销策略。

In today's rapid development of information science and technology,new media has entered the public field of vision,which is an emerging force and active in various fields.Compared with traditional media,new media pays more attention to the rational application of internet and other emerging technologies.In the face of the development of new media,the enterprise needs to properly improve its marketing strategies and update its concepts in line with the trend of the times.The paper mainly starts with the elaboration of the concept of new media,analyzes the positive and negative effects of new media on enterprise marketing,and then discusses enterprise marketing strategies in the new media environment.