计算机技术助力大数据 大数据促进融媒体发展

Computer Technology Helps Big Data,Big Data Promotes the Development of Integrated Media

当下社会已进入大数据时代,无论从生活、学习到工作都离不开大数据的应用,它正带领人类进入到一个崭新的纪元。计算机技术的进步促进了大数据集成分析的先进性并决定了大数据的发展速度及方向,从硬件来说,计算机是大数据的载体,网络是传输通道和空间,它们的先进性和成长能力决定了大数据的发展空间;从软件来说,大数据最终要依赖算法技术的发展来决定它的“智慧”水平,并依靠具体应用来体现自身价值。传统媒体的走向是媒体融合,在融媒体中计算机技术方便了数据的采集和识别,曾经的电视收视率概念有可能会进入“博物馆”,模糊的时代已经过去,融媒体中的每件产品的收看和阅读量都会有一个精准度数字,大数据会收集每个阅读量数字背后的关系,为融媒体产品的生产提供信息支持。

Nowadays,the society has entered the era of big data.The application of big data is inseparable from life,study and work.It is leading mankind into a new era.Computer technology is a symbol of social digitalization.The progress of computer technology promotes the advancement of big data integration analysis and determines the development speed and direction of big data.From the hardware point of view,computers are the carrier of big data,and networks are the transmission channels and spaces.Their advancement and growth ability determine the development space of big data;As far as software is concerned,big data ultimately depends on the development of algorithm technology to determine its"intelligence"level,and depends on specific applications to reflect its own value.The trend of traditional media is media convergence,in which computer technology facilitates data collection and identification.The former concept of TV ratings may enter the"museum".The vague era has passed,and the watching and reading volume of each product in the media will have an accurate number.Big data will collect the relationship behind each reading volume number,providing information support for the production of media products.