商业模式创新之路:从互联网时代到大数据时代——基于宝宝树的案例分析

Business Model Innovation:from Internet Era to Big Data Era——Case Analysis Based on Babytree

对宝宝树从PC互联网时代、移动互联网时代到大数据时代的商业模式创新之路进行阐述,对互联网时代和大数据时代下企业价值创造逻辑的延续与改变加以梳理,进而提炼出企业商业模式创新在载体、盈利模式、资源基础、战略思维和消费者需求等五个方面的特点。

In this paper,Babytree from PC Internet era,mobile Internet era to the era of big data business model innovation road to elaborate,to sort out the continuity and change of enterprise value creation logic in the Internet era and the era of big data.Furthermore,the characteristics of business model innovation in carrier,profit model,resource base,strategic thinking and consumer demand are extracted.