新媒体技术在农业批发市场公众号的应用——以山西高新农业技术市场为例

The Application of New Media Technology in the Official Account of the Wholesale Agricultural Market:A Case Study of Shanxi High-tech Agricultural Technology Market

随着信息技术不断创新发展和移动终端的普及与应用,新型媒体的形态层出不穷,使得传播媒介的“粘合特性”更为凸显,行业媒介化营销是行业当下发展的重中之重。微信公众号作为新媒体时代的新型社交平台,具有宏大的受众群体和广泛影响力,逐步受到社会各界的普遍关注。通过深入探讨研究微信公众号实际应用现状,对农业技术市场宣传中的应用可行性进行分析,并以山西高新农业技术市场微信公众号为例,提出相关应用建议。

With the continuous innovation and development of information technology and the popularization and application of mobile terminals,new media forms have emerged one after another,which makes the“adhesion characteristics”of media more prominent.Industry media marketing is the top priority of the current development of the industry.WeChat official account,as a new social platform in the era of new media,has an ambitious audience and broad influence,and has gradually attracted widespread attention from all walks of life.This paper discussed and studied the practical application of WeChat official accounts in depth,analyzed the application feasibility of agricultural technology market publicity,and took WeChat official account of Shanxi high-tech agricultural technology market as an example,and put forward relevant application suggestions.