期刊文献+

消费者对网络文学IP改编产品购买意愿的影响因素研究 被引量:1

Research on the Infl uencing Factors of Consumers' Purchase Intention to Products Adapted fromInternet Literature
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摘要 随着人们生活水平的提升、消费观念的转变,网络文学IP产业的消费潜力巨大。本研究采用实证方法分析影响消费者对网络文学IP改编产品购买意愿的因素,从消费者角度探究延长网络文学IP价值、促进网络文学IP全产业链运营发展的方法,为政府和相关企业提供建议。
出处 《中国商论》 2021年第5期56-60,共5页 China Journal of Commerce
基金 南京农业大学校级大学生创新创业训练计划支持项目(1916A02)。
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