摘要
2020 was a challenging year for the whole world because of the outbreak of Covid-19.China’s beauty&care market also witnessed some significant changes this year.These changes brought simultaneous challenges and opportunities to brands in the market.The cosmetic industry was severely hit by the pandemic at the beginning of 2020,but quickly bounced back in April and then became one of the fastest growing sectors in the following months.In October,its total retail sales increased by 18.3%YoY,outperforming all other categories.In November,its total retail sales even soared by 32.3%YoY due to the Double 11 shopping festival.
