“一带一路”背景下“西峡香菇”国际市场开发策略研究

Research on the Development Strategy of“Xixia Shiitake”International Market under the Background of“One Belt One Road”

河南省西峡县是我国著名的香菇生产基地。西峡香菇的出口数量在河南省出口农产品中名列前茅,同时也是西峡农业的支柱产业。在“一带一路”和亚欧班列政策的支持下,西峡香菇的国际市场份额在逐步提升。本文以“西峡香菇”为主要研究对象,对国际市场开发问题进行探索。文章分析了“西峡香菇”在国际市场上的发展现状,明确在国际市场开发中的优势、劣势、机会和威胁,在此基础上结合“一带一路”倡议的背景,从优化目标市场选择、拓宽国际市场进入渠道、不断进行产品创新以及强化品牌影响力等方面提出了西峡香菇进一步开发国际市场的措施,希望对我国农产品行业的国际市场开发有一定借鉴意义。

Xixia County,Henan Province is a famous mushroom production base in my country.The export volume of Xixia shiitake mushrooms ranks among the top agricultural exports in Henan Province,and it is also the pillar industry of Xixia agriculture.With the support of the“One Belt,One Road”policy and the Asia-Europe Railway Express,the international market share of Xixia Shiitake mushrooms is gradually increasing.This article takes“Xixia Shiitake”as the main research object to explore the problems of international market development.The article analyzes the development status of“Xixia Shiitake”in the international market,and clarifies the advantages,disadvantages,opportunities and threats in the development of the international market.On this basis,combined with the background of the“One Belt and One Road”initiative,select,Broadening access to the international market,continuous product innovation,and strengthening brand influence have proposed measures to further develop the international market for Xixia shiitake mushrooms,hoping to have certain reference significance for the international market development of my country's agricultural product industry.