基于竞争力模型的肥西县乡村旅游竞争力评价与培育策略研究

Evaluation and Cultivation Strategy of Rural Tourism Competitiveness in Feixi County Based on GSC Model

近年我国大力推进乡村旅游发展,乡村旅游成为现代旅游业的重要组成部分。随着人们生活水平和经济收入的显著提高,乡村旅游如农家乐这类单一发展模式已然不能满足大众消费者需求,提升乡村旅游竞争力是实现乡村旅游健康持续发展的关键。本文基于GSC竞争力模型,构建安徽省合肥市肥西县乡村旅游竞争力评价指标体系,对肥西县竞争力展开评价。基于评价结果的分析,从夯实内在基础力、释放核心吸引力、强化支持保障力三个方面提出肥西县乡村旅游核心竞争力的培育策略,旨在为乡村旅游竞争力评价及提升提供理论参考。

China vigorously promotes the development of rural tourism in recent years,when rural tourism has become an important part of modern tourism.With the significant improvement of people's living standards and economic income,the single development mode of rural tourism,such as farmhouse entertainment,is unable to meet the needs of mass consumers.Therefore,improving the competitiveness of rural tourism is the key to realize the healthy and sustainable development of rural tourism.Based on the GSC model,this paper constructs the rural tourism competitiveness evaluation index system of Feixi County,and evaluates the competitiveness of Feixi County.Based on the analysis of the evaluation results,this paper puts forward the cultivation strategies of rural tourism core competitiveness of Feixi County from three aspects of consolidating the internal foundation,releasing the core attraction and strengthening the support guarantee,aiming to provide theoretical reference for the evaluation and promotion of rural tourism competitiveness.