基于人才培养的中职市场营销信息化教学模式研究

Research on Marketing Informatization Teaching Mode of Secondary Vocational School Based on Talent Training

随着互联网的飞速发展,信息技术已经广泛应用于各个领域,而将信息技术应用于中职市场营销教学,有利于拓宽学生的视野与知识面,激发学生的学习兴趣,提高教学实效。文章论述中职市场营销专业开展信息化教学的意义,分析中职市场营销信息化教学存在的问题,探讨基于人才培养的中职市场营销信息化教学模式构建策略。

With the rapid development of the Internet,information technology has been widely used in various fields,and the application of information technology in secondary vocational marketing teaching is conducive to broaden students'horizons and knowledge,stimulate students'interest in learning,and improve teaching effectiveness.This paper discusses the significance of information-based teaching in marketing major of secondary vocational school,analyzes the problems existing in information-based teaching of secondary vocational school marketing,and probes into the construction strategy of information-based teaching mode of secondary vocational school marketing based on personnel training.