摘要
[目的/意义]旨在探索虚拟社区用户集体意愿研究。[方法/过程]结合在线问答社区特点,采用结构方程模型,先后利用SPSS 23.0和AMOS 21.0进行数据分析并进行模型验证。[结果/结论]研究认为,虚拟社区感、社会资本均对在线问答社区用户集体意愿产生正向影响;在线互动、线下互动除了直接对在线问答社区用户集体意愿产生正向影响,还可以通过虚拟社区感、社会资本对在线问答社区用户集体意愿产生间接的正向影响。
[Purpose/significance]The paper is to make a further exploration for the research on the users’collective will in virtual community.[Method/process]The paper combines with the characteristics of online Q&A community uses structural equation model to analyze the data and verify the model by SPSS 23.0 and AMOS 21.0.[Result/conclusion]The result shows that sense of virtual community and social capital both have positive effects on collective intention of online Q&A community users.On-line interaction and off-line interaction positively impact on collective intention of users and also indirect positively impact on collective intention of online Q&A community users utilized by sense of virtual community and social capital.
作者
甄瑾慧
Zhen Jinhui(School of Information Shanxi University of Finance&Economics Taiyuan,Shanxi 030006)
出处
《情报探索》
2021年第3期42-49,共8页
Information Research
关键词
在线问答社区
集体意愿
虚拟社区感
社会资本理论
online Q&A community
collective intention
sense of virtual community
social capital theory
