客家民俗体育旅游资源及其开发策略研究

Researches on the Hakka Folk Sports Tourism Resources and Its Development Strategies

三明客家民俗体育是客家文化最直接的身体符号表达,其独特性有助于丰富区域特色文化,具有资源禀赋的特点。根据客家民俗体育旅游资源、市场、产品等方面特点,应围绕客家民俗体育“坚持保护与开发,传承与发展并重”的发展理念,采取打造具有三明特色的客家民俗体育品牌,构建客家体育生态圈,彰显客家民俗体育价值,助力地方经济发展等开发策略。

The Hakka folk sports is the most direct expression of Hakka culture through body performance expression in Sanming,which could enrich the Hakka Culture of regional characteristics and has the characteristics of resource endowment.Based on the analysis of tourism resource characteristics,market and products of Hakka folk sports,and following the concept of"adhering to protection and development,inheritance and development"to develop the Hakka folk sports.It is suggested to build Hakka folk sports brand with Sanming characteristics and build Hakka Sport Ecological Zone,thus highlighting the value of Hakka folk sports and helping the rural economic development.