短视频产业场景式服务及其价值创造路径研究

Research on Short Video Industry Scenario Service and Its Value Creation Path

[目的/意义]探析"场景时代"背景下短视频产业场景式服务及其价值创造路径。[方法/过程]从场景理论视角,探析短视频产业场景式服务逻辑、过程与功能,提出实现短视频产业场景式服务的价值取向及创造路径,并基于多案例的研究方法对短视频产业的场景式服务及其价值创造路径予以实证。[结果/结论]短视频产业场景式服务作为未来"场景时代"信息服务的新业态,将成为信息服务转型发展的新实践。

[Purpose/significance]Analysis of short video industry scenario service and its value creation path under the background of"Scenario Age".[Method/process]From the perspective of scenario theory,this paper analyzes the logic,process and function of short video platform scenario services,puts forward the value orientation and value creation path of short video industry scenario service,and based on the muti-case study method,makes an empirical study on the short video industry scenario service and its value creation path.[Result/conclusion]As a new format of information service in the future"Scenario Age",short video industry scenario service will become a new practice of information service transformation and development.