威廉•莱斯的消费理论及其启示

William Leiss’s Consumption Theory and Its Enlightenment

消费作为满足人们需要的一种手段,提高了人们的生活质量,推动了商品经济的快速发展,促进了社会的进步。随着消费带来的经济高速增长,人们的消费逐渐由"需要"变成了“想要”,人们的物质欲望越来越不受控制;不仅如此,自然环境也在这一过程中受到了严重的破坏。我们究竟需要怎样的消费?我们能否回到消费的初衷?针对这些问题,威廉•莱斯在《满足的限度》一书中提出了值得借鉴的建议。

As a means for human beings to meet their needs,consumption activities have improved the quality of human life,promoted the rapid development of the commodity economy,and promoted social progress.However,with the rapid economic growth brought about by consumption,human consumption activities have gradually changed from“need”to“want”,and human material desires become more and more uncontrolled;not only that,the natural environment is also high in human consumption The process was severely damaged.What kind of consumption do we need?Can we return to the original intention of consumption?In response to these problems,William Leiss put forward suggestions worthy of reference in his book“The Limits To Satisfaction”.