《反不正当竞争法》视角下自媒体“洗稿”的规制路径

The Regulation Path of“Copy Editing”of We Media from the Perspective of Anti-Unfair Competition Law

随着个人智能通信设备及互联网技术的快速发展,人类进入了自媒体时代,微博、微信等自媒体已成为人们交流信息、展现自我的重要载体。在自媒体时代,人们在充分享受信息获取与交流的便利、亲身体验思想表达与传播的自由之同时,也面临着智力成果被轻易剽窃、改造等技术风险,自媒体“洗稿”行为就是其中的典型代表。自媒体“洗稿”是指在不改变原创作品的中心思想和主体宗旨的情况下,运用变换句式、转换词语等方式加工形成的一种文字作品。目前,“洗稿”已经成为自媒体领域一种十分常见的获取用户流量的“快捷”方式。尽管自媒体“洗稿”对原创作品的影响与侵害昭然若揭,但是,由于《著作权法》实行“思想与表达二分法”保护模式,其对“洗稿”行为的规制存在难以言表的无力感。因此,在自媒体技术及其产业蓬勃发展的当下,深入分析自媒体“洗稿”行为的类型化,探寻《反不正当竞争法》对自媒体“洗稿”行为法律规制的路径突破,对于促进自媒体产业快速、健康发展,维护互联网经济公平、有序、和谐的竞争环境等都大有裨益。

With the rapid development of personal intelligent communication devices and Internet technology,human beings have entered the“we media”era.Microblog,WeChat and other“we media”have become important carriers for people to exchange information and show themselves.However,in the era of“We Media”,while fully enjoying the convenience of information acquisition and communication and experiencing the freedom of expression and dissemination of ideas,people are also faced with technical risks such as easy plagiarism and transformation of intellectual achievements.The“copy washing”behavior of“We Media”is a typical representative among them.“Manuscript washing”of“we Media”refers to a kind of written work that is processed and formed by changing sentence patterns and words without changing the central idea and main purpose of the original work.At present,“copy washing”has become a very common“quick”way to obtain user traffic in the field of“we media”.Although the influence and infringement of“manuscript washing”by we media on original works are obvious,due to the“thought and expression dichotomy”protection mode adopted by copyright law,its regulation of“manuscript washing”behavior is inexpressibly powerless.Therefore,in the media technology and its industry booming,in-depth analysis of the media“the draft”act of typing,explore the anti-unfair competition law from the media“the draft”the path of the legal regulating breakthrough,to promote rapid and healthy development of the media industry,maintain fair,orderly and harmonious Internet economy competition environment and so on are helpful.