媒体融合背景下的新闻“四力”:关系、问题及提升策略

The Four Core Features of the Media in the Era of Media Integration:Relations,Issues and Strategies

在党的十九大报告中,习近平总书记明确提出要提高新闻“四力”,在媒体融合的当下,研究践行提高新闻“四力”,既具有必要性,又具有现实意义。文章对新闻“四力”的概念形成进行梳理,探讨“四力”间的相互关系,剖析目前“四力”存在的问题,并尝试提出了提升“四力”的方法策略。

The four core features of the media, namely penetration, guidance, influence, and credibility were proposed by President Xi Jinping at 19th CPC National Congress. In the era of media integration, the study and practice of the features is uttermost necessary and influential. The paper begins with a revision of the formation of the features, then discusses their relationships, points out the existing problems and concludes with strategies for the media to strengthen the ability to adhere to the four core features.