服务型制造:中国体育用品制造业高质量发展路径研究

Service-oriented Manufacturing:A Study on the High-quality Development Path of Chinese Sports Goods Manufacturing

服务型制造是制造业提质增效、调整结构、转型升级的重要路径,当前体育用品制造业发展面临着服务化转型的紧迫性。从产业聚集、消费者与市场需求、科技进步与创新3个方面分析中国体育用品服务型制造的促进因素,对体育用品制造业对发展服务型制造的规律认识不清、作用于企业效益认识不足以及发展服务型制造服务能力不足等困境进行分析。总结中国体育用品制造业高质量发展的5条路径,即专业社会化服务平台路径、协同制造与服务创新路径、"互联网+"智能服务的定制化路径、整体解决方案服务路径、完全去制造化服务路径。在此基础上,提出完善服务型制造政策体系、推广服务型制造典型模式示范、加强基础能力建设、创新互联网商业和服务模式、强化人才引进和培养体系等对策,以期为中国体育用品制造业高质量发展提供参考。

Service-oriented manufacturing is an important path for manufacturing to improve quality and efficiency,adjust structure,and transform and upgrade.The development of sports goods manufacturing industry is facing the urgency of service-oriented transformation.The paper analyzes the promoting factors of service-oriented manufacturing of sports goods in China from the aspects of industrial agglomeration,consumer and market demand,scientific and technological progress and innovation.This paper also analyzes the difficulties in the development of service-oriented manufacturing in sports goods manufacturing industry,such as the unclear understanding of the law of service-oriented manufacturing,the lack of understanding of the effect of service-oriented manufacturing on enterprises,and the insufficient service ability of developing service-oriented manufacturing.Five paths are proposed for the high-quality development of China′s sports goods manufacturing industry:"professional socialized service platform path","collaborative manufacturing and service innovation path","‘Internet+’customized path for intelligent services","overall solution service path","completely demanufactured service path".On the basis of the above in-depth analysis,the author proposes to promote the demonstration of typical model of service-oriented manufacturing,strengthen basic capacity building,innovate business and service models,strengthen talent security,and improve the policy system.The aim is to provide reference for the high-quality development of China′s sporting goods manufacturing industry.