公众认知视角下的“印象·城市”智慧服务平台构建研究

Research on the Construction of“Impression-City”Intelligent Service Platform from the Perspective of Public Perception

[目的]感知、分析和利用城市印象,有利于获取公众认知视角下的城市发展概况,为城市社会治理中的交互式服务提供有效的数据支撑和评测尺度。[方法/过程]平台首先整合导向城市印象的社交媒介标签资源,将其转换为具有客观知识体系监督的主题网络;然后融合个体认知因素抽取城市印象,并测度城市印象的情感极性及演化历程;最后发掘基于城市印象关联的城市关系及其社群结构,探讨基于典型场景及业务需求的城市印象多维服务模式。[结果/结论]阐述了平台的设计思路、构建流程和功能框架,并依次实现了城市印象感知、城市印象分析、城市网络构建、城市印象服务4个功能模块。据文中方法构建的“印象·城市”智慧服务平台,有助于搭建政府与公众之间的对话桥梁,促进形成政府与公众统一的城市发展愿景。

[Objective]Perception,analysis and utilization of city impression is conducive to obtaining the general situation of city development from the perspective of public perception,and providing effective data support and measurement scale for interactive services in urban social governance.[Method/Process]Firstly,the platform integrated social tags oriented to city impression and transformed them into subject network supervised by objective knowledge system.Secondly,the platform integrated individual cognition to extract city impression,and measured the emotional polarity and evolutionary process of city impression.Finally,the platform explored the city relationship and community structure based on the association of city impression,and explored the multi-dimensional service model of city impressions based on typical scenarios and business needs.[Result/Condusion]The design idea,construction process and functional framework of the platform is elaborated,and four functional modules have been implemented,including city impression perception,city impression analysis,city network construction and city impression service.The intelligent service platform,called“Impression-City”,will build a bridge of dialogue between the government and the public,and promote the formation of a unified vision of city development between the government and the public.