社会学视角下农村成年居民阅读需求的调查研究——基于广东省三镇的调查

An Empirical Investigation on Reading Demands of Rural Adult Residents from the Perspective of Sociology:Based on the Survey of Three Towns in Guangdong Province

[目的/意义]阅读是一种社会活动,在社会学理论框架下对农村成年居民的阅读需求进行分析,不仅能了解不同的社会人群阅读需求的差异,还能理清社会学因素与农村居民阅读需求的相互影响关系。[方法/过程]文章面向广东省三镇的农村居民,通过问卷调查,运用统计学方法分析社会学因素中的个人、家庭、社会中的某些因素对农村成年居民阅读需求的影响,并据此提出满足农村居民阅读需求的策略。[结果/结论]认为应该从优化资源结构、保障居家阅读、提升家庭阅读氛围,完善农家书屋的建设4个方面改进服务质量,优化农家书屋服务。

[Purpose/Significance]Reading is a social activity.Under the framework of the sociological theory,the analysis of the reading needs of rural adult residents can not only understand the differences in reading needs of different social groups,but also clarify how sociological factors affect rural residents'reading needs.[Methods/Process]This article is aimed at rural residents in three towns in Guangdong Province.Through questionnaire surveys,statistical methods were used to analyze the influence of such sociology factors as individual and family on the reading needs of rural adult residents and then this paper proposed a strategy to meet the reading needs of rural residents.[Results/Conclusions]It is believed that the service quality should be improved from four aspects:optimizing the resource structure,ensuring family reading,enhancing family reading atmosphere,and improving the construction of farm bookstores,and optimize farm bookstore services.