海报的视觉美学与博物馆文化价值传播

Visual aesthetics of posters and dissemination of Museum Cultural Value

博物馆海报从墙面张贴,转变到电脑端、手机端,其运用场景发生了翻天覆地的变化。博物馆是当代社会内容生产的场域之一,而博物馆的展览海报作为展览重要的引流载体,其传播的有效性也在面临着时代的考验。展览海报是展览内容的外延,也有自身的美学诉求,同时要完成其在媒体传播层面的效用和价值。因此,海报的设计在今天的博物馆展览的工作中,已经不再简单地被视为平面设计了,它是展览策划和展览营销的重要构成。

Museum posters have changed from wall-posting to computers and mobile phones, and their application scenarios have undergone tremendous changes. The museum is one of the fields of contemporary social content production, and the exhibition poster of the museum is an important drainage carrier of the exhibition, and the effectiveness of its dissemination is also facing the test of the times. The exhibition poster is the extension of the exhibition content, and it also has its aesthetic appeal. At the same time, it must complete its utility and value in the media communication level. Therefore, the poster design is no longer simply regarded as graphic design in the work of museum exhibitions today. Designed, it is an important component of exhibition planning and exhibition marketing.