苏南县域高职院校招生竞争力评价指标体系研究

Research on Evaluation Index System of Enrollment Competitiveness of Higher Vocational Colleges in Southern Jiangsu

十三五期间江苏高考生源出现了较大幅度的持续下滑,高职院校办学面临着高考生源不足、质量下降和企业人才需求旺盛、毕业生质量要求高的双重压力,一定程度上制约了江苏实体经济发展和产业结构转型发展的步伐。本研究初步建立了高职院校招生“竞争三力影响二力”关键指标体系,为制定招生策略和提升竞争优势提供指导和实践途径。

During the 13th Five-Year Plan period, the number of students taking part in college entrance examinations in Jiangsu province continued to decline by a large margin. Higher vocational colleges are facing the problems of insufficient students and lower quality, while there is a strong demand for talents and high quality requirements for graduates. The contradiction, to a certain extent, restricts the development of entity economy and transformation of the industrial structure. This research initially established the key index system of "three forces of competition and two forces of influence" in higher vocational college enrollment, providing guidance and practical ways for formulating enrollment strategies and improving competitive advantages.