物联网商业背景下的未来社区绿道设计研究——以杭州乔司商贸城为例

Research on the Future Community Greenway Design based on the Business Mode of IOT:Case Study of Qiaosi Commercial City,Hangzhou

在物联网商业营销模式快速迭代的背景下,位于杭州主城区东部边缘的乔司商贸城正面临着一场城市化空间改造。作为直播电商的后发者,乔司商贸城一方面处于近邻九堡MCN产业空间扩张的影响之下,另一方面也遭遇着区位边缘、城乡空间发展严重不平衡、生态环境破坏等多重难题。结合物联网商业发展需求,依托行为心理学的“改变的四原则”理论,未来社区绿道营造成为鼓励、培养新社区交往关系和归属体验的环境场,相关设计从选线、选点、空间细部设计等三个方面楔入,并在实施可操作性、应用可拓展性、感官体验丰富性等方面进行空间实践,相关探索为未来社区绿道设计提供理论基础与实证参考。

With the rapid iteration of business marketing mode of the Internet of things,Qiaosi Commercial City,located on the eastern edge of Hangzhou's main urban area,is facing an urbanization space transformation.As a latecomer of live e-commerce,on the one hand,Qiaosi trade city is facing multiple problems,such as location edge,serious imbalance of urban and rural space development,and ecological environment fragmentation.On the other hand,it is also under the influence of industrial space expansion of Jiubao MCN.Based on the theory of"green road",the relationship between"green road"and"environment"should be changed.The design starts from three aspects of route selection,point selection and spatial detail design to ensure the implanting of greenway network has operability,application expansibility and rich sensory experience.