张骞墓保护利用路径探析

Exploration on the Path of Protection and Utilization of Zhang Qian's Tomb

张骞墓作为世界文化遗产,是认知丝绸之路与张骞精神文化的物质载体。但由于张骞墓地处乡村,价值挖掘阐释不足,展示内容少、方式单一,导致张骞墓知名度、美誉度不高,价值未能得到有效传承与弘扬。因此,文章在全面深入探讨张骞墓保护利用现状及存在问题的基础上,结合价值阐释展示、多业共生、区域资源统筹、营销宣传等手段进行对策研究,跳出遗址谈保护利用,为张骞墓的价值传播、周边环境改善提升以及区域经济社会发展提供有效路径。

As a part of the world cultural heritage,Zhang Qian's Tomb is the material carrier for understanding the Silk Road and Zhang Qian's spiritual culture.However,due to the fact that Zhang Qian's Tomb is located in the countryside where there are insufficient explanations of value mining,few contents and a single way of display,leading to the low popularity and reputation of itself,bringing about noneffective value.Therefore,in comprehensive discussed based on the current situation and existing problems of Zhang Qian's Tomb protection,from value display,multi-industry symbiosis,regional resources to plan as a whole,on marketing strategy research,protect and exploit,jump out of the site to talk to Zhang Qian's Tomb improve the value of communication,the surroundings as well as an effective way for the regional economic and social development.