基于文化生态学视角的商业步行街色彩风貌优化策略研究——以江苏苏州姑苏区观前街为例

Research on Color Optimization Strategy of Commercial Pedestrian Street based on the Culture Ecology:A Case Study of Guanqian Street in Gusu District,Suzhou City

商业步行街作为一个城市的活力聚集点,其色彩风貌不仅需要迎合消费功能、休闲功能的要求,还应主动承担文化传承以及展示的作用。然而,由于缺乏对步行街色彩风貌价值的认识与重视,色彩风貌在“急功近利”的建设下逐渐紊乱,地域性、识别性逐渐降低,步行街变得千篇一律,面临着文化生态意义上的危机。文化引导着步行街色彩风貌的内在秩序,因此文章基于文化生态学的视角,以苏州观前街为例,对步行街的色彩风貌构成进行剖析,依据文化要素共生、文化多元协调、文化多样开放三个文化生态原则,结合点、线、面三个空间层次,提出色彩风貌优化的策略,以期为商业步行街色彩风貌的重塑提供参考。

As a place with concentrated urban vitality,commercial pedestrian streets not only need the functions of consumption and leisure,but also actively take on the functions of cultural heritage and cultural display.However,due to the lack of awareness and emphasis on the value of the color of pedestrian street,the color gradually became disordered under the construction of“instant success”,the regionalism and identifiability gradually decreased,and the pedestrian street became uniform.Culture guides the inner order of the color of the pedestrian street.Therefore,based on the perspective of cultural ecology,this article uses the Guanqian Street in Suzhou as an example to analyze the color composition of the pedestrian street.Based on the three cultural ecological principles of coexistence of cultural elements,coordination of cultural diversity,and diversity of culture,combining the three spatial levels of point,line and surface,propose the strategy of color optimization,with a view to providing reference for the remodeling of color of pedestrian street.