老年人网络消费影响因素研究

Research on the influencing factors of Internet consumption of the dlderly

中国的银发市场蕴藏着巨大的消费潜力,老年产业的兴起是老龄化社会不可避免的发展趋势,老年人的消费成为不容小觑的力量。互联网能够精准提取老年人的消费心理,刺激老年人消费。同时互联网技术的发展也促进了老年人网络消费,但老年群体的特殊性决定了老年人的网络消费需要得到更多的关注。老年人的网络消费受到多方面因素的影响,为了促进中国老年消费产业的发展,需要从家庭、社会、国家多方面入手,推动老年人消费的健康发展。

China's silver hair market has huge consumption potential,and the rise of the elderly industry is an inevitable development trend in an aging society.The consumption of the elderly has become a force that cannot be underestimated.The Internet can accurately extract the consumer psychology of the elderly and stimulate the elderly to consume.The development of Internet technology has also promoted the development of Internet consumption for the elderly.However,the particularity of the elderly group determines that the online consumption of the elderly needs more attention.The online consumption of the elderly is affected by many factors.In order to promote the development of China's elderly consumer industry,it is necessary to start from various aspects,such as family,society and the state,to promote the healthy development of the consumption of the elderly.