广西民间传统手工艺转型发展商业模式探究--以博白竹藤编织工艺为例

Exploration on the Business Mode of Transformation and Development of Folk Traditional Handicrafts in Guangxi--Taking Bobai Knitting Process of Bamboo and Rattan as an Example

民间传统手工艺是一个民族文化的重要组成部分。广西是一个多民族聚居区,存在丰富多样的传统手工艺文化。面对如今经济社会快速发展的时代,现代化工业的快速发展、社会环境的浮躁、缺乏关注导致创新的缺失等原因使得民间传统手工艺的传承和发展面临较大的困难。除了政府的制度和措施,也应积极探索其他方式。论文以广西博白竹藤编织手工艺面临的困境为研究对象,对其创新发展的市场潜力与可行性、商业模式的转型发展进行探索,以期对我国民间传统手工艺的传承与壮大提供一定的参考和借鉴。

Folk traditional handicrafts are an important part of a nation's culture.Guangxi is a multi-ethnic area with rich and diverse traditional handicrafts culture.In the face of today's era of rapid economic and social development,the rapid development of modern industry,impetuous social environment,lack of attention leading to the lack of innovation and other reasons make the inheritance and development of folk traditional handicrafts face greater difficulties.In addition to the government's system and measures,we should also actively explore other ways.This paper takes the difficulties faced by Guangxi Bobai knitting handicraft of bamboo and rattan as the research object,explores the market potential and feasibility of its innovation and development,and the transformation and development of its business mode,so as to provide some reference for the inheritance and growth of China's folk traditional handicrafts.