动画元素在综艺节目包装中的应用

On the Application of Animation Elements in the Packaging of Variety Shows

在当前媒体融合与多元文化纷呈的背景下,综艺节目由以电视输送为主的单一传播方式向以网络和移动端为依托的多样化传播渠道发展。为了赢得观众青睐,带给观众更优质的视听盛宴,动画元素与综艺节目包装走向交叉融合成为必然趋势。基于此,阐述动画元素应用于综艺节目包装的优势,立足现实剖析当前动画元素应用于综艺节目包装存在的问题,并给出了有针对性的应用举措。

Under the background of current media integration and multiculturalism,variety shows are developing from a single mode of transmission based on television to diversified transmission channels based on the Internet and mobile terminals.In order to win the favor of the audience and bring the audience a better audio-visual feast,the cross integration of animation elements and variety show packaging has become an inevitable trend.Based on this,this article expounds the advantages of animation elements applied to variety show packaging,analyzes the current problems of animation elements applied to variety show packaging based on reality,and gives targeted effective application measures.