贵州区域形象在国内主流英文媒介中的建构特点分析——基于《新华网》(英文版)关于贵州报道的研究

An Analysis of the Construction Characteristics of Guizhou Regional Image:Based on the reports of XinHuaNet

以《新华网》(英文版)2018年1月1日至2019年12月31日有关贵州形象的报道为语料,采用定量研究和定性研究相结合的方法,考察了国内这一主流英文媒介对贵州区域形象的塑造。定量研究方法从报道类型、报道形式、报道属性、报道主题四个方面分析贵州形象的建构。定性研究方法包括内容分析法和案例分析法,对《新华网》(英文版)在贵州政府形象、经济形象、文化形象和贵州人形象塑造方面做了深入分析。本研究对在全球经济一体化和“一带一路”建设背景下区域形象的建构和国际化传播有着现实意义。

Based on the news reports on Guizhou image in XingHuaNet from Jan 1, 2018 to Dec 31, 2019, this paper investigates theconstruction of Guizhou image via a combination of quantitative and qualitative research methods. By means of quantitative researchmethod, construction of Guizhou image is analyzed fromthe type, form, attribute and theme of report. By means of qualitative researchmethods including content analysis and case analysis, the positive images of Guizhou government, economy, culture and people are mainlyconstructed in the reports. The study has practical significance for the construction and internationalization of regional image underthe background of global economic integration and Belt and Road construction.