跨境电商供应链运作影响因素研究

Research on Influencing Factors of Cross-border E-commerce Supply Chain Operation

文章以SCOR标准供应链运作模型为理论参考,结合跨境电商特征和前人研究基础采用结构方程模型对跨境电商供应链影响因素进行研究。构建了跨境平台、跨境物流、跨境售后、采购、国际环境5个潜在变量及对应的18个观测变量的跨境电商供应链结构关系,采用问卷调查的方式进行数据收集,对江浙沪地区的跨境电商企业进行调查研究。得出以下结论:国际环境作为外生变量直接影响跨境平台和跨境物流并间接影响其他供应链中的因素;跨境平台、跨境物流、采购和跨境售后四个影响因素相互影响;跨境电商供应链的发展阻碍最主要在于跨境物流发展的滞后、跨境环境不稳定、跨境售后体系不完善这三个方面。在对结论分析的基础上提出了跨境电商企业供应链发展建议。

Based on SCOR standard supply chain operation model as the theoretical reference,combined with the characteristics of cross-border e-commerce and previous research foundation,this paper uses structural equation model to study the influencing factors of cross-border e-commerce supply chain.The cross-border e-commerce supply chain structure relationship of five potential variables(cross-border platform,cross-border logistics,cross-border after-sales,procurement,international environment)and corresponding 18 observation variables are constructed.Data is collected by means of survey on the cross-border e-commerce enterprises in Jiangsu,Zhejiang and Shanghai.Research conclusion:International environment as an exogenous variable directly affects cross-border platform and cross-border logistics,and then indirectly affects other factors in the supply chain.The four factors of cross-border platform,cross-border logistics,procurement and cross-border after-sales influence each other.The main obstacles to the development of cross-border e-commerce supply chain are the lag of cross-border logistics development,the instability of cross-border environment and the imperfection of cross-border after-sales system.Based on the analysis of the conclusion,the paper puts forward suggestions for the development of supply chain of cross-border e-commerce enterprises.