基于平台经济理论视角的网络货运平台研究综述

A Literature Review of Online Freight Transport Platforms Based on the Perspective of Platform Economy Theory

近年来网络货运平台在中国市场的发展不断提速。网络货运平台利用互联网信息技术改造和推动传统物流行业的发展,成为现代供应链管理的重要发展方向。基于平台经济的理论视角,文章首先概括了国内网络货运平台的研究进展,然后结合政策发展脉络从物联网技术、个性化货运需求以及产业链布局三个方面阐述网络货运平台的影响因素,最后从运力支持、网络效应和价值共创三个层次分析网络货运平台的作用机制,并对未来研究进行了简要展望。

In recent years,online freight platforms are developing rapidly in the Chinese market.The online freight platforms use information technology to promote traditional logistics industry,which is an important transformation trend of modern supply chain management.From the perspective of platform economy theory,at first,this paper summarizes the research progress of Chinese online freight platforms.Next,combined with the policy context,this paper elaborates three influence factors of online freight platforms from Internet of Things(IOT)technology,the personalized freight needs and industry chain layout.Further,we analyze the mechanisms of transport capacity support,network effect and value co-production.Finally,a brief prospect on the future research is suggested.