体验经济背景下的书店建筑空间设计研究

Research on Bookstore Architectural Space Design under the Background of Experience Economy

在互联网冲击及消费文化影响下,读者关于书店的消费需求也从物质商品趋向于文化价值感知。传统书店将经营模式从书店拓展到"书店+",书店空间也从单一的售卖空间演变为多样化的复合空间,向体验型书店发展。本文在体验经济视角下,从体验型书店功能空间的设定和体验型书店的精神功能表达两方面探究体验型书店的空间设计研究。

Under the impact of the Internet and consumer culture,the readers’consumer demand for bookstores has also shifted from material goods to cultural value perception.The traditional bookstore has expanded its business model from a bookstore to a bookstore+,and the bookstore space has also evolved from a single sales space to a diversified complex space,developing towards an experience-based bookstore.From the perspective of experience economy,this paper explores the design of experience bookstore space from two aspects:the setting of the experience bookstore function space and the expression of the spirit function of the experience bookstore.