数字时代青年公共文化空间的商业化实践--对TX淮海年轻力中心的多向度考察

The Commercialization Practice of Youth Public Cultural Space in the Digital Age:Multidimensional Investigation of TX Huaihai Youth Energy Center

城市文化空间既是物质的空间,也是行动和意义的空间,它并不仅仅是城市活动的载体和容器,而是成为浓缩记忆和情感、包含历史和文化、传递思想和价值的具有社会属性的公共文化空间。以TX淮海年轻力中心为个案的研究探讨了青年文化空间的公共性建构、场景构成要素和用户行为的发生机制,认为青年公共文化空间是在实体空间与虚拟空间的相互交织中动态生成的,在推广过程中要注重传承红色文化、弘扬时代精神、融入时尚元素的相互结合。

Urban cultural space is not only a material space,but also a space of action and meaning.It is not only a carrier and container for urban activities,but also a public culture with social attributes that condenses memories and emotions,contains history and culture,and conveys ideas and values.Taking TX Huaihai Youth Power Center as a case study,focusing on the connotation and attributes of urban public cultural space,combined with the application of digital media and information communication technology,this paper analyzes TX Huaihai Youth Power Center from the dimensions of space,scenes and user,and respectively discusses the construction of publicity,elements of scenario and mechanism of user behavior.It points out that the youth public cultural space is generated dynamically in the interweaving of physical space and virtual space.As for promotion path of the youth public cultural space,it puts forward suggestions to combine Red spirit with spirit of the time and fashionable elements.