获取、整合与疏解:大学生网络媒介需求影响因素及满足形态

Access,Integration and Relief:The Influencing Factors and Satisfaction State of University Students’Network&Media Needs

对上海9所高校1391名在读大学生网络媒介使用现状调查表明,大学生使用网络媒介的动机主要集中于信息获取、个体整合、情绪疏解三种需求,并凸显四种满足形态。男性以娱乐互动满足网络媒介需求,大学生普遍以物质消费满足网络媒介需求,学校适应效能决定学生使用学习资讯媒介的程度,社会行为趋奇化及社交出行、娱乐互动满足学生变化需求。与此相应,当前高校大学生使用网络媒介需求的培育思路和方法亦有待及时更新。

This study explores university students’network&media needs through the investigation of 1391 students from 9 universities in Shanghai.We find that information access,individual integration,and emotion relief are the main motivations for their internet use.In addition,the study also reveals the four on-line satisfaction states among university students.Male students demand for entertainment interaction are obvious.Students’consumption online plays a big role in their online satisfaction state.The efficiency of the university students to adapt to their school life determines the extent to which they use online study resources.Curiosity-driven social behaviors,social outgoings and entertainment interaction can satisfy students’needs.This study calls for the necessary actions on the side of the university to update the approaches and notions to cultivate university students’network&media behaviors.