海南体育赛事与体育旅游的空间分析

Spatial Analysis of Sports Events And Sports Tourism in Hainan

为厘清体育赛事与体育旅游的空间关联,为海南体育旅游产业化发展的理念方向、战略规划与实施策略提供决策依据。研究基于空间数据统计分析的视角,运用空间分析法、数理统计法等手段构建海南省体育赛事与体育旅游的空间数据模型,分析海南省体育赛事与体育旅游在空间上的分布规律及其影响因素。研究认为,海南体育赛事与体育旅游空间分布不均衡;人口数量和经济发展水平是海南体育赛事分布的重要影响因素;海南体育旅游发展主要依托自然资源,民族体育旅游逐渐崛起;海南体育赛事和体育旅游共荣共生。为促进海南省体育赛事及体育旅游的发展,应使政府引导与市场协调相结合,促进均衡发展;全面发展与重点突出相结合,加强顶层设计;挖掘民俗特色,以文化体验带动旅游发展;打造消费热点“IP”,以赛事为契机推动体育旅游。

In order to clarify the spatial relation between sports events and sports tourism,this paper provides decision-making basis for the concept direction,strategic planning and implementation strategy of Hainan sports tourism industrialization development.Based on the perspective of statistical analysis of spatial data,the spatial data model of sports events and sports tourism in Hainan province is constructed by means of spatial analysis and mathematical statistics,and the spatial distribution rules and influencing factors of sports events and sports tourism in Hainan province are analyzed.It is concluded that the spatial distribution of sports events and sports tourism in Hainan is not balanced.Population size and economic development level are important factors affecting the distribution of sports events in Hainan.The development of Hainan sports tourism mainly relies on natural resources,but ethnic sports tourism gradually rises.Hainan sports events and sports tourism promote each other.In order to promote the development of sports events and sports tourism in Hainan Province,we propose the following suggestions:government guidance should be combined with market coordination to promote balanced development.In top-level design,emphasis is as important as overall development.Excavate the folk custom characteristic,drive the tourism development with the cultural experience.Take the event as an opportunity to promote the development of sports tourism and create a new tourism consumption hot spot.