共享物流下农村生鲜电商 “客鲜共载” 模式构建--以福建省上杭县官庄畲族乡为例

The“Customers and Fresh Agri.Product’s Co-Loading”Mode in Rural Fresh Agri.Produces’E-commerce Based on Shared Logistics:A Case Study on Minority Township in Guanzhuang of Shanghang County in Fujian

通过对福建省龙岩市上杭县官庄畲族乡电商物流现状进行分析,发现当前农村普遍存在冷链物流无法实现“村村通”、生鲜农产品输出困难等问题。基于此,在共享物流的视角下,提出“客鲜共载”模式,并以官庄畲族乡为例进行适用性分析,结果表明:该模式适用于具有旺盛需求的生鲜农产品输出;同时,在农村公路可达、信息网络全覆盖、基础客运网络成型、农户具备电商及冷链物流基础知识的农村,可以以现有客运业务为基础,拓开“鲜运”业务;具体实施过程中,建议推动当地政府在财税等方式上给予支持,同时提升政府监管能力,加强政校企联动,共同培育农村电商物流人,以支撑农村生鲜电商的发展。

Through analyzing the current situation of e-commerce logistics in Guanzhuang minority township of Shanghang county in Fujian,it is found that there are many problems in the current rural areas.For example,the cold chain logistics can not achieve the goal of“village to village”and fresh agricultural products couldn’t be exported easily.Based on this circumstance,this paper puts forward the mode of Customers and Fresh Agri.Product’s Co-Loading from the perspective of shared logistics and analyzes the applicability of the mode by taking Guanzhuang minority township as an case.The results show that the mode is suitable for fresh agricultural products with strong demand.At the same time,the“fresh transport”business could be expanded based on the existing passenger transport business only including the rural areas with accessible roads,full coverage of information networks,formation of basic passenger transport networks,and farmers with basic knowledge of e-commerce and cold chain logistics.In the specific implementation process,it suggests that local government should not only provide financial and tax support but also improve government’s supervision capacity,strengthen the linkage between government,school and enterprise,jointly cultivate rural e-commerce logistics talents to support the development of rural fresh e-commerce.