中国音乐IP电影的产业联动、改编逻辑与情动体验

On Chinese Music-adapted Films: Industries, Methods and Affect

中国音乐IP的电影改编是当代音乐与电影实现产业联动的有效途径。在改编策略层面,本文借鉴了文本/形式研究和语境/文化研究的理论视角,剖析了音乐IP电影对音乐原作的改编逻辑和两者存在的"自指"关联;在视听机制层面,音乐的"增值"效应意味着音乐IP电影仍需要深刻把握原作音乐与改编影片的"视听契约",以提升听觉情动体验。在当代粉丝语境下,音乐IP电影的跨媒介改编将面临全新的挑战。

Music-adapted films can be regarded as an effective way for music and films to achieve industrial linkage and breakthrough. In the aspect of adaptation strategy, this paper analyzes the adaptation logic of music-adapted films and the self-reflexivity relationship between the film and its original music texts from the perspective of textual/formal study and contextual/cultural study. In the aspect of audio-visual mechanism, the "value-added" effect of music suggests the music-adapted films needs to grasp the "audio-vision contract" deeply to enhance the affective experience. In the context of contemporary fans culture, the transmedia storytelling of music-adapted films will face new challenges.