纯原创电商服装品牌营销发展模式探析

Analysis on marketing development model of pure originalE-commerce clothing brand

随着网络时代的到来,电商平台发展也愈来愈迅速,一些原创设计师品牌店铺也随之崛起,新锐设计师、原创潮牌等此起彼伏,服装电商行业遇到了巨大的机遇。在疫情之下,服装实体店铺受到了重大打击,电商品牌抓住机遇,找到了合适的方向。产品质量、企业文化、营销模式等都是不可忽视的因素,只有将其调合,找出适合自己品牌的道路,才能在电商这个独木桥上,走出条条大路通罗马的气魄。

With the advent of the network era,E-commerce platform is developing more and more rapidly,some original designer brand stores are also rising,new designers,original tide brand and so on,so that the clothing E-commerce industry has encountered a huge opportunity.Under the epidemic situation,clothing entity stores have been greatly hit,E-commerce brands seize the opportunity to find the right direction.Product quality,corporate culture,marketing model and so on are factors that can not be ignored.Only by combining them and finding out the road suitable for their own brand can we walk out of the spirit of all roads lead to Rome on the single bridge of E-commerce.