广西壮锦纹样在当代文创产品设计中的创新应用

Innovative application of Guangxi Zhuang brocade pattern in contemporary cultural and creative product design

壮锦是中国传统民族文化的重要组成部分,壮锦纹样元素经过数千年的文化沉淀与交融,形成了鲜明的艺术特征,其中,花卉纹、几何纹、凤鸟纹等都是现代艺术设计的重要源泉。壮锦纹样蕴含壮族人民对自然的认知、对祖先的崇拜以及对美的感悟,壮锦也是我国第一批国家级非物质文化遗产。因此,在“一带一路”倡议下,应顺应时代发展潮流,发扬传承中国传统民族文化,将研究成果应用到文创产品设计中,赋予文创产品文化内涵,使其在创新的基础上彰显民族个性。

Zhuang brocade is an important part of Chinese traditional culture.After thousands of years of cultural precipitation and blending,Zhuang brocade pattern elements have formed very distinctive artistic features,among which flower pattern,geometric pattern and phoenix pattern are important sources of modern art design.Zhuang brocade pattern contains Zhuang people’s cognition of nature,worship of ancestors and perception of beauty.Zhuang brocade is also the first batch of national intangible cultural heritage in China.Therefore,under the initiative of“the Belt and Road”,we should follow the trend of the times and carry forward China’s traditional national culture.The research results will be applied to the design of cultural and creative products,giving the cultural connotation of cultural products and making them show national personality on the basis of innovation.