数字化转型下社区商业服务能力提升策略研究

Research on Strategy of Community Business Service Capability Enhancement under Digital Transformation

数字化技术的应用促进了消费需求升级,消费者对社区商业服务规范化、生态化、场景化、智能化的要求明显提高。在数字化转型背景下,社区商业在充分利用数字化技术的同时,更要依靠政府、企业的联动作用,突出社区商业近邻互助等特点,有效提升商业服务能力。

The application of digital technology for upgrading of consumer demand,consumers’requirements for community business service are more obvious on standardization、ecology、scene and intelligence.Under the digital transformation,the community business make full use of digital technology is more depend on the linkage effect of the government and the enterprise,exert community commercial neighbor mutual etc.,effectively improving the capacity of business services.