全球跨文化交流语境下的文化输出机制探析

An Analysis of Cultural Output Mechanism in Context ofGlobal Intercultural Communication

新媒体的快速发展成为加速人类社会全球化趋势的主要力量,也将人类社会文化的互动水平提升到一个复杂且高度互联的层面,但这同时也对跨文化交流提出挑战。当代中国要真正实现“大国崛起”,必须将文化输出机制打造为可持续发展力,在重塑我国优秀文化的基础上,通过更富情感的表达构筑中国形象;根据新媒体及各国受众群体的特点更具有针对性的进行输出,打造属于中国的文化品牌效应。

The rapid development of new media has become the main force to accelerate the globalization of human society,and it has also elevated the level of human social and cultural interaction to a complex and highly interconnected level,but it also poses a challenge to cross-cultural communication.To truly realize the“rise of a great power”in contemporary China,it must build its cultural output mechanism as a sustainable development force.On the basis of reshaping our country s excellent culture,we must build China s image through more emotional expressions;according to the characteristics of new media and audience groups in various countries,more targeted output should be made to create a cultural brand effect belonging to China.