宜兴紫砂文化外宣翻译研究

Yixing Zisha Culture's International Publicity Translation Studies

宜兴独特的紫砂文化展示着中华民族特有的文化魅力,是中国传统文化中的重要组成部分。近年来,宜兴紫砂制品风靡世界,它的外销量也随之逐渐增大,紫砂文化的对外交流传播也越来越频繁。翻译作为外宣的媒介与桥梁,其翻译效果将决定文化传播的力度和效果。基于此,宜兴紫砂文化外宣翻译的重要性不言而喻。

Yixing unique purple sand culture is an important part of Chinese traditional culture,which shows the unique cultural charm of the Chinese nation.In recent years,Yixing purple sand products are popular in the world,and its foreign sales also gradually increase.And,the purple sand culture’s communication with the world becomes more and more frequent.As a medium and bridge for foreign publicity,the effect of translation will determine the strength and effect of cultural communication.Based on this,the importance of Yixing purple sand cultural foreign propaganda translation is self-evident.