摘要
本文以地方本科院校商务英语专业跨文化商务交际课程为例,进行了基于多模态的案例教学法改革,并在教学中融入了课程思政。通过多模态案例资源库的建立和合理的教学设计,在传授专业知识的同时,增强了学生的国家意识、文化自信,塑造了正确的价值观,有利于引导商务英语专业的学生在未来的跨文化商务交际活动中坚决捍卫国家尊严、维护民族文化,将中国文化传播到全世界。
This research is attempted to conduct a case-based teaching from the perspective of multi-modality in the course of intercultural business communication for business English majors in local universities,with integration of the ideological and political elements.Through establishment of multi-modal case resource library with ideological and political elements and reasonable teaching design,students national consciousness,cultural confidence and values can be consolidated together with accumulation of professional knowledge.This study is aimed at enhancing students self-confidence in national culture so that business English majors will firmly maintain national culture,establish national dignity and spread Chinese culture to the world in future cross-cultural business communication activities.
作者
范茹歆
张朝阳
FAN Ru-xin;ZHANG Zhao-yang(Department of Foreign Language,Changzhi University,Changzhi 046011,China)
出处
《长春师范大学学报》
2021年第3期176-181,共6页
Journal of Changchun Normal University
基金
山西省哲学社会科学基金项目“‘指南’背景下‘课程思政’在地方应用型本科院校英语专业中的实施策略”(2020YE024)。
关键词
多模态
案例教学法
课程思政改革
访谈
跨文化商务交际
Multi-modality
Case-based teaching
Curriculum ideological and political reform
Interview
Intercultural Business Communication