意识形态具象化:意识形态叙事实践的诠释与建构

Ideological Visualization:Interpretation and Construction of Ideological Narrative

意识形态具象化的叙事介质是新时代做好意识形态工作的重要抓手。意识形态具象化有着一定的思想基础,并通过图像、仪式、数据等典型的叙事介质把抽象的价值观念、思想观点以及政治立场等“形而上”的观念具象化为可感知、可识别的载体和资源,最终实现意识形态的输出、认知与接纳。意识形态具象化的叙事实践是工具理性和价值理性的统一,既具有积极的建构功能,也存在一定的潜在困境。为此,要加强对意识形态具象化的内容确证、科学指导、价值引领、制度保障以及综合素养和能力的提高,不断提升社会主义意识形态的吸引力、感染力、凝聚力和引领力。

The narrative medium of ideological visualization is an important starting point for ideological work in the new era.Ideological visualization has certain ideological basis.Through typical narrative media such as images,rituals and data,ideological visualization can turn the“metaphysical”concepts such as abstract values,ideas and political stances into perceptive and identifiable objects and resources,which may ultimately promote the transmission,cognition and acceptance of the ideology.The ideological narrative visualization unifies instrumental rationality and value rationality and is a positive construction,but it is also encountered with potential challenges.Therefore,we should go a step further in content confirmation,scientific and value-orientation guidance,institutional assurance as well as overall character cultivation and skill improvement in ideological visualization so as to constantly enhance the attraction,appeal,cohesion and leading force of socialist ideology.