抖音“神曲”出圈的基础、逻辑与审美反思

The Foundation,Internal Logic and Aesthetic Reflection of Douyin"Divine Comedy"

随着短视频的发展,抖音成为“神曲”的主要诞生平台。它们有时代赋予的大众文化日常化的平民性特征,技术赋予的赛博空间中参与式的“音乐狂欢”,短视频媒介赋予的情景化传播的视觉景观特性。这些背后凸显的,是抖音中亮点前置的叙述手法、碎片化的内容形式、互动化和社交化的传播特征。技术、资本和媒介环境是抖音频出的外部支持,媒介的情景性特征、日常化的内容特征和参与性的互动特征,是抖音神曲出圈内在逻辑。当然,在肯定抖音为音乐产业创新发展提供新途径的同时,也要警惕这种音乐文化对人的负面影响。

With the development of short video,Douyin has become a main birth platform of Divine Comedy.They are characterized by commonalty of popular culture endowed by the Times,the participatory"music carnival"endowed by technology in cyberspace,and the visual landscape of situational communication endowed by short video media,from which reflect the narrative technique of the highlights preposition in Douyin,the fragmented content form and the interactive and social communication.Technology,capital and media environment are the external support of Douyin,and the situationalization,daily content and media participatory interactivity are the internal logic of the emergence of Douyin Divine Comedy.Of course,while praising Douyin for providing a new way for the innovative development of the music industry,we should also pay attention to the negative impact of this music culture on people.