新媒体下健康文化的传承与创新

Inheritance and innovation of health culture under new media

通过界定新媒体与健康文化的含义,分析新媒体自身特点给健康文化带来的不同方面的影响,针对新媒体下医院健康文化如何传承与创新的问题,笔者提出了拓展文化外延、创新医疗服务、构建健康文化体系、发挥文化舆论导向性四个方面的建议,积极探索在"健康中国"的战略背景下,运用新媒体技术发展医院健康文化的新路径新方法。

By defining the meaning of new media and health culture and analyzing the influence of new media’s characteristics on health culture in different aspects, the author puts forward four suggestions: expanding cultural extension, innovating medical service, constructing health culture system and exerting cultural public opinion orientation in order to find approaches to inheritance and innovation of hospital health culture under new media. As a result, the author has explored the new methods for developing hospital health culture by using new media technology under the strategic background of "Healthy China".