数字化时代背景下视觉传达设计的创新思考探析

On the Innovation of Visual Communication Design in the Digital Age

在数字化时代背景下,数字化技术向深层次发展的同时也为设计领域注入了活力,并对视觉传达设计提出了全新的要求,创新发展势在必行。因此,文章首先对数字化时代及视觉传达设计进行相关概述,其次基于数字化时代背景对视觉传达设计的现状进行了分析,并在实践过程中提出了一些有效的对策,站在数字化时代的高度,从不同层面入手来创新视觉传达设计,在优化利用数字化技术的同时持续改进视觉传达设计质量,以充分展现视觉传达设计的独特魅力。

In the background of digital era,the deep development of digital technology at the same time injected vitality into the design field,visual communication design has been put forward new requirements,innovative development is imperative.Therefore,this paper objectively discusses the digital era and the overview of visual communication design,analyzes the current situation of visual communication design in the context of the digital era,and puts forward some effective countermeasures in the process of practice.Standing at the height of the digital era,starting from different levels of innovation of visual communication design,optimizing the use of digital technology while continuously improving the quality of visual communication design,and Show the unique charm of visual communication design.