农村公共文化服务供给中新乡贤的作用研究——一个“双层认同与行动模型”的分析框架

Research on the Role of New Able Villagers in the Supply of Rural Public Cultural Services:Based on an Analysis Framework of“Double-layer Identity and Action Model”

乡村文化振兴战略背景下,新乡贤为破解当前农村公共文化服务供给严重不足的困境提供了新的思路。基于“双层认同与行动模型”,以湖南省石羊塘镇为对象研究新乡贤在公共文化服务供给中的作用。研究发现,新乡贤扮演了政府、社会、市场与村民之间的沟通者角色,发挥了反馈村民公共文化需求、协助政府履行文化服务职能、整合社会公益文化资源、促进市场力量参与的作用,并从三个维度阐述了新乡贤参与的作用机理:乡土认同是基础,组织认同是保障,身份认同是核心。政府应该充分发挥新乡贤的作用,有效提升农村公共文化服务水平。

Under the background of rural culture promotion strategy,new able villagers have provided new ideas for solving the plight of the serious shortage of rural public cultural service supply.Based on“double-layer identity and action model”,Shiyangtang Town,Hunan Province is used as the object to study the role of new able villagers in the provision of public cultural services.It is found in the research that new able villagers play the role of a communicator between the government,the society,the market and the villagers,and that they play a role in feeding back villagers'public cultural needs,assisting the government to perform cultural service functions,integrating social welfare cultural resources,and promoting the participation of market forces.It also expounds the mechanism of new able villagers'participation from three dimensions,i.e.local identity is the foundation,organizational identity is the guarantee,and status identity is the core.The government should give full play to the role of new able villagers to effectively improve the level of rural public cultural services.