湖北农村地区非物质文化遗产的文创设计研究

Research on Cultural and Creative Design of Intangible Cultural Heritage in Rural Areas of Hubei Province

虽然湖北农村地区有着非常多的非遗资源,但是这些资源并没有得到充分的利用,相关的文创行业在发展上极为不足。目前部分农村地区的非遗资源已经开展了文创设计的尝试,从实际发展现状来看,其中还存在着种类单一、文化特色不明显、缺乏创意等诸多问题,文章深入分析这些典型性和代表性的问题及其产生的原因,并探讨相应的解决对策,以期对农村地区文创设计的发展提供一定的参考。

Although there are a lot of intangible cultural heritage resources in rural areas of Hubei Province, these resources have not been fully utilized, and the development of related cultural and creative industries is extremely insufficient. At present, some intangible cultural heritage resources in rural areas have carried out cultural and creative design attempts. From the actual development status, there are still many problems, such as single type, unclear cultural characteristics, lack of creativity and so on. This paper deeply analyzes these typical and representative problems and their causes, and discusses the corresponding solutions, with a view to the development of cultural and creative design in rural areas Provide some reference.