融媒体时代网播组织的法律保护困境与应然路径选择--兼评新《著作权法》第47条

The Legal Protection Dilemma and the Appropriate Path Choice of Webcast Organizations in the Era of Convergence Media——Comment on Article 47 of the New Copyright Law

在当今媒体融合时代,网播组织已成为文化产品的主要提供者。现实中网播组织主要有两种类型:传统广播组织的互联网衍生平台和独立网播平台。互联网衍生平台依托于传统广播电台、电视台,具有天然的内容资源优势,而独立网播平台播放的节目通常依据其与第三方签订的合同而定。由于网播组织目前在我国版权法上的地位模糊不清,实践中网播组织遭遇信号盗播时或以传统媒体的被许可人身份起诉,或以独立的著作权人身份起诉,但在司法实践中均遭遇维权困境。为顺应技术发展趋势,保护并促进网络产业发展,我国《著作权法》应将网播组织纳入广播组织权的主体保护范围。

In today's media convergence era,webcast organizations have become the main providers of cultural products.In reality,there are mainly two types of webcasting organizations:Internet derivative platforms of traditional broadcasting organizations and independent webcasting platforms.Derivative pl atforms rely on traditional broadcasting stations and television stations and have natural content resources advantag es,while the programs broadcast by independent platforms are usually determined by the contracts signed with third parties.Due to the ambiguous status of webcasting organizations in China's copyright law,in practice,when webcasting organizations encounter signal piracy,they either sue as licensees of traditional media or as independent copyright owners,but they all encounter diffi culties in safeguarding their rights in judicial practice.In order to conform to the trend of technology development and protect and promote the development of network industry,webcast organizations should be incorporated in the main protection scope of broadcasting organization right in Chinese Copyright Law.